About Us
KROLUX is an independent luxury watch house in Los Angeles. We curate pre-owned timepieces and original art for collectors and business owners who care what they're buying and who they're buying it from.
The name fuses Kronos, the Titan-king of time, with luxury. Owning a KROLUX piece isn't about knowing what hour it is. It's about marking time in a register that outlasts the hour.
The house is run by Jerred Berg, a lifelong Southern Californian who came to watches through cars and then learned the trade... sourcing, authentication, valuation, the real economics of dealing. But the way he works was set earlier, in years of customer-experience roles where every person got one person's full attention, start to finish. A client was a relationship to build, not a sale to close, and that's still the model.
When you work with KROLUX, you get one person who's genuinely present with you the whole way through. Your watch arrives wound and set to your time zone, packaged like it mattered, and you'll always know where things stand, from the first message to the day it lands. That's the part most of the trade gets wrong, and it's the part we care most about getting right.
Alongside watches, we represent a small group of artists whose work speaks to the same collector sensibility, including Cassidy Austin and Jennifer Geraci. Everything we carry is authenticated, complete with original box and papers. No replicas, no exceptions.
Our clients have said it better than we can, with perfect 5.0 ratings across Google, Chrono24, and eBay. When you're ready, reach out.
